Meet the Florist

Floral Designers, Creative Stylists, and Bloom Enthusiasts Bringing Beauty to Life,
One Stem at a Time.

About Us

A floral studio built on the belief that beautiful moments deserve intentional design — not guesswork.

At Joseph Richard Florals, we understand the power of flowers to transform spaces and tell stories. Every arrangement we craft we consider as a piece of art, designed to capture the spirit of the moment and the individuality of our clients. Join us in celebrating life’s most precious occasions with elegance, creativity, and a touch of extraordinary.

From intimate moments to grand celebrations, we bring refined beauty and intentional design to every bloom.

HOW IT ALL BEGAN.

Meet the Team

We bring timeless beauty to every bloom.

Established in 2011, Joseph Richard Florals is a family-owned, boutique floral studio based in Armonk, NY, known for crafting elegant, bespoke designs for discerning clients and top event planners across the tri-state area — and beyond.

Joseph Richard Florals began as a passion project in a small flower shop—Grayrock Florist in Valhalla—where founder Joseph Richard crafted breathtaking arrangements that quickly redefined the shop’s original purpose. As demand for his elevated floral artistry grew, Joseph Richard Florals was born to serve clients who value intentional design and timeless beauty.

Starting out in a modest office in White Plains, the business expanded rapidly thanks to Joe’s creative vision and an ever-growing client base. His close friend and second-generation floral designer, Luigi Lupinacci, soon joined the venture. Together, they relocated to Armonk, NY in 2012, where Luigi’s exceptional talent and deep local roots have helped establish JRF as the region’s premier floral design studio.

My story

"What began as a love for flowers has grown into a way to help people celebrate life’s most meaningful moments. Each arrangement tells a story, and I’m honored to be part of that."

LET’S MAKE IT BLOOM

Hey There

Our storefront on Main Street in Armonk represents more than just a location — it’s a testament to our story, our commitment to excellence, and our passion for bringing a unique aesthetic to every occasion. We made history as the first outside florist welcomed to Liberty Island, and continue to exceed industry standards with our signature style.

From extravagant weddings to awe-inspiring events, our creations have become a staple in notable New York City venues and a symbol of luxury and sophistication throughout Upper Westchester County and beyond.

WHAT OTHERS ARE SAYING

  • "We were referred by Karen at Sam's of Gedney Way when we inquired about a local florist to use for a bridal shower. Incredibly glad we took the advice and used Joseph Richard Florals. We ordered centerpieces and they were exactly what we wanted, were delivered in plenty of time and looked beautiful. The staff was very helpful in deciding what would coordinate best with our colors. I do wish the centerpieces had lasted a day or two longer. I would order from them again."

    Eileen M.

  • "My SIL, a floral designer herself loved her designers choice flower's. Will be sure to use again"

    Stephanie O.

  • "Beautiful floral spray for funeral service at St. Patricks Church ordered by phone on short notice. Highly recommend!!!! Bravo for tastefully done all white spray design."

    Ira S.

WE'LL WORK TOGETHER TO MAKE YOUR DREAM A REALITY.

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